Grupo Modelo
Quiénes Somos
Sueño
Cultura
Historia
Diversidad Inclusión
Directivos
Corona Extra
Corona Light
Corona Cero
Modelo Especial
Modelo Ambar
Negra Modelo
Victoria
Pacífico
Pacífico Light
Montejo
León
Estrella
Barrilito
Budweiser
Bud Light
Michelob Ultra
Stella Artois
Categoría Cerveza
Procesos
Cerveceros Méxicanos
Consumo Responsable
Sustentabilidad
Comunidad
Noticias
Cervecería Zacatecas
Cervecería Coahuila
Cervecería Ciudad de México
Cervecería Guadalajara
Cervecería Oaxaca
Cervecería Sinaloa
Cervecería Yucatán
Trabaja con Nosotros
Programa Global de Trainees
MBA Program
Supply Trainee Program
Programa de Becarios

Please Drink Responsibly

Cien +

Smart Agriculture

Agricultura Inteligente

Our SmartBarley platform, launched in 2013, aims to compare crop, climate and market data, supporting farmers to improve their productivity and environmental performance. This innovative platform and incubator takes advantage of the massive information analysis, technology and knowledge impacting more than 5,000 farmers. Today, SmartBarley is present in more than 12 countries on 5 continents.

In 2016, the Pileteo technique (rain water micro-catchment technique), was implemented in only 20 hectares, achieving an approximate amount of 2,320 m3 (two thousand three hundred cubic meters) of water per day of rain.

In 2017, 100% of the barley we used to make our beers was Mexican.

Please Drink Responsibly