Grupo Modelo
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Please Drink Responsibly

Cien +

Water Stewardship

Gestión del Agua

100% of the wastewater generated in the operating plants is treated before being discharged to the receiving body or sewage system, complying with the discharge parameters established by legislation.

The consumption of water in our plants has decreased in relation to the extraction of aquifers, achieving in 2017 a ratio of 3.46 Hl of water extracted per 1 Hl of bottled beer, which means reaching a standard of best practices in water consumption in the industry worldwide

Grupo Modelo promotes irrigation technification projects in collaboration with the Institutional Trusts in Relation to Agriculture (FIRA) and the University of Chapingo in Zacatecas with the objective of promoting the practice of technified irrigation, adding to the actions of sustainable agriculture in the state.

Please Drink Responsibly