Cerveceria Modelo is inaugurated in Mexico City.
Cerveza Modelo and Corona sales reach 8 million bottles.
Negra Modelo is launched.
First export to the United States.
Acquisition of Compañía Cervecera de Toluca y Mexico, brewer of Victoria and Pilsner.
The slogan “And 20 million Mexicans can’t be wrong” is used for the first time.
Grupo Modelo acquires Cervecería del Pacífico in Mazatlán, Sinaloa, and Cervecería La Estrella in Guadalajara, Jalisco.
Grupo Modelo acquires Cervecería Modelo del Noroeste, in Ciudad Obregón, Sonora.
Launching of Modelo Especial, the first canned beer
Construction of Cervecería del Tropico in Tuxtepec, Oaxaca, which opened in 1984.
Inamex de Cerveza y Malta is created in Texcoco, State of Mexico.
Compañía Cervecera del Tropico is inaugurated in Tuxtepec, brewing León and Montejo.
First beer shipments to Japan, Australia, New Zealand and some European countries.
Corona arrives to Hong Kong, Singapore, Greece, and traditional brewing nations such as Netherlands, Germany and Belgium.
Compañía Cervecera de Zacatecas, the largest brewery in the world, starts operations in Zacatecas.
Grupo Modelo becomes part of AB InBev, the world’s largest brewer.
Grupo Modelo announces the construction of its seventh brewery in the city of Hunucma, Yucatan, and announced the expansion of its malting plant in Zacatecas to increase its capacity to 125,000 tons each year.
Cervecería Yucateca Brewery is opened in Hunucmá, Yucatán, with a capacity of 7 million hectoliters per year and potential expansion to 15 million hectoliters. Grupo Modelo announced the construction of their eighth brewery plant located in Apan, Hidalgo.
